Film in a Frame.
It can be hard for local artists to bring in a crowd.
Getting a babysitter, gas prices, the traffic, then parking, overpriced cocktails, not to mention the actual cost of a show from a writer you’ve never heard of… its a lot to ask for.
That’s why you need to create the one thing that will balance out the average person’s risk vs. reward mentality.
Appeal.
If it looks interesting, the pupils expand, the heart rate builds, and the FOMO becomes real.
Whether it’s the next Citizen Kane or not…
it damn well better look like it is.